Boat equipment manufacturer Vetus has appointed Sander Gesink as the new Marketing Director for the Yanmar Marine brands - Vetus, Smartgyro and Flexofold
Mr Gesink will leave his current position as Global Marketing Manager for Yanmar Marine International on 1 July, to head the growth strategy to further build the market presence for the three Yanmar companies. He will be based in the Vetus office in Schiedam, Netherlands.
Mr Gesink’s appointment comes from within Yanmar’s Recreational Business Unit and the company believes this will create a strengthened marketing focus and drive the growth plans of Vetus, propeller specialist Flexofold and gyroscopic stabilisation technology leader Smartgyro.
He will initially be supported by Vetus’s Sales Director, EMEA, Thijs Boegheim within the new Yanmar marketing set-up.
Vetus CEO Marcel Borsboom said of the appointment, “With his successful 20-year track record in marketing and accomplishments for the Yanmar brand since 2017, we are confident that Sander has the right vision to raise the names of Vetus, Smartgyro and Flexofold to even higher levels. We have already collaborated on various Yanmar-Vetus marketing projects and jointly created several exceptional campaigns. We consider this appointment a sign of our commitment to achieve strong growth for these three leading brands by utilising all of today’s marketing tools.”
Mr Gesink will replace the outgoing Digital Marketing Manager, Babette van Waes, who is leaving Vetus to pursue other opportunities.
“We would like to thank Babette for her valuable contribution to VETUS and her role in developing the marketing capabilities over the last ten years” said Mr Borsboom.