Online advertising across Riviera’s platforms ensures that your advertising budget is spent reaching the right target market. Advertising is delivered to our audience using interest-based marketing, based on data gathered from their registered membership interests and the current content they are viewing. This increases the effectiveness of your budget significantly through higher audience engagement rates.
Advertising on Riviera’s web platform:
There were 3 reasons we invested in a new website platform in 2019
• The rise of adblockers
• The increasing need for personalisation
• The growing use of mobile devices
The old ways of online advertising were broken and weren’t delivering value for money for clients, so we invested in a platform that could. Unlike consumer advertising where ad servers’ profiling of users’ behaviour was often considered intrusive, for the maritime community our focus was on ensuring we could deliver relevant ads to our readers when they were online.
Whatever your objectives we can create a bespoke digital campaign to meet them.
Our website collects multiple data sets to ensure the campaigns we run for our clients can achieve the best possible results.
Analysis of more than 3million adverts we delivered in 2020 has proven that the larger format ads, such as Billboards and Monster MPUs far outperform traditional ad sizes, in some cases improving response rates by a factor of 20. A larger space gives your brand a bigger canvas to be creative with, explain your offering and improve your call to action.
The best performing campaigns we have helped deliver combine other digital options into their plan. Using sponsored content, newsletter advertising, whitepapers, webinars and videos all help amplify your brand awareness with our audience resulting in better engagement rates.