CMA CGM and online freight marketplace Freightos have signed a pilot agreement, making it the first ocean carrier listed on Freightos.
Online bookings, guaranteed pricing and secured capacity on CMA CGM China-US trade lanes are available on the platform, with additional lanes planned in the near future.
Through this agreement, CMA CGM “reinforces its position as a digital leader within the industry and takes yet another step towards its customer-centric strategy, offering importers and exporters of all sizes direct access to instant pricing, routeing, and concrete sailing information in seconds, as well as guaranteed capacity”, a statement said.
It added that this development represents a “real change for the industry because for the first time, global shipping on key trade lanes functions like passenger travel or ecommerce, where customers can obtain guaranteed prices within seconds”.
CMA CGM senior vice president commercial agencies network, Mathieu Friedberg, said “This initiative demonstrates our commitment to customer centricity. We’ve been on a journey to provide our customers with innovative offerings to ensure the best shipping experience. This partnership raises the bar for ourselves and the industry, with this important step into the digital era, selling directly to shippers on Freightos.”
“This is a true win-win for the industry and a major step toward improving the customer experience,” said Freightos chief executive and founder Zvi Schreiber. “With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing. Additionally, shippers of all sizes will have access to guaranteed prices and capacity. This aligns with our goal to help logistics providers drive more value for customers, enabling smoother global trade, and ensuring more reliable and affordable supply of goods to end consumers.”