Solutions provider Moment discusses the drivers behind Corsica Linea’s new infotainment system and the developing trend for more sophisticated infotainment packages in the ferry industry
French ferry operator Corsica Linea has launched an onboard streaming entertainment solution provided by Moment across its fleet.
Moment business development director Yves Laffiché says “Corsica Linea was searching for a solution for its fleet to add value to customers’ journeys and increase the level of satisfaction on board. As a leading operator in the Mediterranean Sea, Corsica Linea has a customer-oriented strategy and wants to bring an unprecedent experience to each passenger with quality services.”
He tells Passenger Ship Technology, “The comfort of a journey must now include digital services, with passenger habits changing fast due to hyper connectivity and widespread use of streaming platforms. The maritime company wanted to set up a digital onboard entertainment service with key features including premium content and e-shopping to meet the expectations of its passengers. Corsica Linea also wanted a solution that could address all travellers, including families.”
Moment proposed a digital entertainment, e-commerce and connectivity platform dedicated to the maritime industry. Available seamlessly on passengers’ devices, the platform can host different modules and services, while remaining flexible. “The ability to develop a tailor-made solution that focuses both on technological performance and passenger comfort is what made Moment stand out against other solutions,” says Mr Laffiché.
Mr Laffiché comments that the quality of the content offered is a part of Moment’s strategy, with the negotiation of partnerships with international film distribution rights holders enabling Corsica Linea to offer recent Hollywood blockbusters to their passengers. Beyond entertainment, Moment also developed an onboard shopping experience and digital catalogue with products reflecting the operator’s brand.
Mr Laffiché adds “Used to an advanced digital experience at home, passengers want to enjoy the same experience wherever they are. For all our clients, including Corsica Linea, we aim to meet that high level of expectation. Our platform provides a fluid experience, with advanced services, even at sea.” The solution also has to adapt to the entire fleet of the company.
“We came to Corsica Linea with a wireless, easily deployable solution, enabling the maritime operator to have an immediately operational solution for its fleet of seven boats. Connected to the dedicated ship’s server, the platform is accessible from passengers’ devices and allows them to stream high-quality content and access personalised services via a local wifi network, making it an agile solution for their ferries.”
“Just like any other industry, this market sector is experiencing a digital transformation in which connectivity and digital services have an important part to play”
Mr Laffiché says “The white labelled solution, customisable to the client’s identity, comes with a large diversity of modules, a benefit for operators that want to create a personalised platform to differentiate and strengthen their offering. The platform can also help generate additional revenue for operators should they commercialise access to premium content or use it to boost onboard sales with its shopping functionalities. Data and insight also improve the customer experience.”
He says ferries are an important and growing market for Moment. “Just like any other industry, this market sector is experiencing a digital transformation in which connectivity and digital services have an important part to play. The ferry industry has to adapt to attract more connected holidaymakers in a competitive environment,” he adds.
“Despite technological developments, ensuring communication at sea is not that simple. Coverage restraints, reliability, costly equipment and lengthy installation can be a drawback for some ferry operators.” But Mr Laffiché says Moment’s technologies enable operators to provide innovative onboard communication services, relying on high-capability and cost-effective solutions that permit easier installations.
He adds “With travellers using technology in their daily lives and bringing their devices on board, ferry operators need to embrace technology to provide a personalised and differentiated travel experience, on and off the ship. Passengers expect to have the same connected experience they would have at home and enjoy entertainment as they would when using streaming platforms like Netflix or Spotify.
“Beyond offering access to entertainment services and high-quality content, ferry operators have to both diversify their onboard communication and continue to create a rich digital experience. Enhanced communication between passengers and crew is of crucial importance considering the size of some ships, and deploying a digital platform that supports the operators’ customer relationship strategy by helping answer passenger expectations is a game-changer.”
Moment’s current focus is on internet of things (IoT), an increasing opportunity for innovation, offering new possibilities in terms of passenger experience and operational improvements. “IoT will transform the industry by enabling innovative features for enhanced passenger comfort and safety, responding to growing and evolving passenger demands,” comments Mr Laffiché.
“For the ferry industry, this solution represents the opportunity to integrate a suite of powerful maintenance and service automation tools that help ferry operators improve operations, maintenance, communications and guest service levels.”
Stena and Baleària plump for BazePort’s IPTV
Baze Technology’s internet protocol television (IPTV) system BazePort has recently scooped contracts with ferry operators.
Stena Line’s E-flexer newbuilds will be equipped with BazePort IPTV in all guest and crew cabins, as well as public areas. Live TV, video on demand and radio will be part of the offering.
Content systems from Baze Technology are already installed on several Stena Line ropax vessels in operation.
Spanish ferry operator Baleària has also selected BazePort IPTV for its fleet of ropax vessels. Baleària has built two new vessels and is also undergoing an LNG upgrade conversion of its ropax fleet. During the conversion, upgrades of several onboard systems, including IPTV, are being carried out.
The setup of the BazePort IPTV system on different Baleària vessels may vary with the type of vessel. Vessels that only sail during the day may opt for a BazePort setup primarily for personal devices, while vessels with overnight crossings may also have set-top boxes and TV units in cabins.
The BazePort IPTV installations for Baleària include video on demand and live TV facilities.
The content is available for guests with subtitles and dubbed into many languages.
The BazePort IPTV system is being delivered to Baleària in close partnership with Spanish system integrator Redcai.
Baze Technology has also launched BazePort Seea – a standalone offline streaming service for entertainment, news and information.
Baze Technology says “The system is a bespoke solution for vessels with up to 35 crew members on board. The aim was to create a service that is easy to set up, uses little to no bandwith and has the best content available.”