Costa Cruises presents a preview of Costa Firenze and unveils a new manifesto for sustainable and inclusive tourism
Costa Cruises has presented a preview of Costa Firenze at the port of Savona, the new ship in its fleet which will leave on 4 July for its maiden cruise.
Designed and built by Fincantieri at the Marghera shipyard, Costa Cruises said “Costa Firenze is inspired by the Florentine Renaissance. The interior design reflects the harmony of a walk down a street or square in Florence, starting with the choice of colours, geometries and shapes of the interior design. The charming atrium Piazza della Signoria is symbolic and pays homage to the Florentine square.”
To seal the link with the city, Costa Cruises president Mario Zanetti and the Mayor of Florence Dario Nardella announced a co-operation agreement on board Costa Firenze to promote tourism in the city, starting with Costa’s contribution to the restoration of Dante’s plaques on the 700th anniversary of Dante Alighieri’s death.
The preview of Costa Firenze was an opportunity for Costa to present its manifesto for value-driven, sustainable and inclusive tourism: a decalogue summarising the company’s commitment to grow together with the territories visited by its ships. According to the manifesto, destinations are not considered as a set of tourist attractions, but as communities to build together a model of tourism that generates greater economic and social value, inspiring a new ’renaissance’.
With the presentation of the manifesto, Costa said it will initiate a process of sharing with institutions, associations and stakeholders in the cities, regions and countries where the company is operating to develop a dialogue and a collaboration that follows the principles of the manifesto, starting from Costa Firenze’s itinerary.
"Costa Firenze’s concept is inspired by an iconic city, which represents Italian art, taste and refinement in the world’s collective imagination. We designed this ship to offer our guests a unique experience. The debut of Costa Firenze, as well as the restart of the three other Costa ships that have returned to cruising in recent weeks, is an opportunity for us to promote a new model of tourism in which we strongly believe, as a leading company in the sector. This model aims at the collaboration among different public and private entities to enhance the excellence of the territories in a sustainable way. The co-operation with the city of Florence is the first concrete manifestation of this approach: Costa Firenze will become a true platform for promoting the city of Florence around the world, particularly during Expo 2020 Dubai,” said Mr Zanetti.
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