A Scandinavian tanker and dry cargo ship operator intends to streamline commercial processes through the use of a transaction management platform.
Norden expects to reduce internal email traffic and improve efficiency of transactions by using Sedna’s programs.
This Denmark-headquartered operator of more than 300 vessels, consisting of product tankers and dry cargo ships, will replace email-based transaction management with software that has instant search functionality, unlimited archiving, programmability and automated tagging.
“Switching to Sedna gives us the chance to re-examine our workflows and potentially save hours every day in team collaboration,” said Norden head of IT Sture Freudenreich.
He explained that this system is in line with Norden’s focus and simplicity strategy, “that will help us unlock valuable resources to develop and grow our business.”
Mr Freudenreich expects Sedna will be fully deployed within Norden by the end of August. It will be used by its tanker and dry cargo operating teams and by its support functions, such as IT, fuel efficiency and technical management.
Sedna is already being used by other shipping groups, including Glencore, Seaspan, Sturrock Grindrod and Monson Agencies Australia. Sedna chief executive Bill Dobie said this software tackles the “inefficiencies hiding in plain sight in the offices of shipowners, brokers, charterers, and traders.”
He thinks hours of time are wasted and millions of dollars are being spent “on tasks that only exist because the software we are using is not fit for purpose.
“However, Norden is part of a growing wave of companies that have realised this, and are taking action,” said Mr Dobie.
Although most email in shipping is used by teams, the software used to process it – such as Outlook or Gmail – is typically designed for individuals. This means that many professionals spend large amounts of time tagging and filing emails, up to two hours a day in some instances.
Norden already uses IT on ships it manages for voyage planning, optimisation and bunkers management. It uses ChartCo’s electronic navigational charts, weather routeing and EnviroManager technology along with several other shipping companies.
It also uses software developed by Kongsberg Maritime for vessel and fleet management, including management of maintenance, spares, information sharing, procurement and budgeting.