Younger maritime professionals seek meaningful careers, leadership opportunities and workplaces that value transparency, flexibility and technological progress
Maritime employers must adapt to the evolving expectations of Generation Z if they are to attract and retain new talent, according to industry experts and newcomers.
Merchant Recruitment director Mike Darby, University of Strathclyde director of the Maritime Human Factors Centre Rafet Kurt, PSYFYI Ltd chief executive officer Claire Georgeson, and V Group global graduate Lalithaa Rai outlined a candid portrait of the industry’s next generation at the International Chemical and Product Tanker Conference 2025, held at the Millennium Gloucester Hotel in London, 23-24 April 2025.
Born into a world where smart phones and the internet were constants, Generation Z expects more than a steady paycheck; they seek purpose, autonomy and opportunities for rapid growth.
Mr Darby, who also serves as a board member of the Shipping Professional Network in London, said, “Purpose is the first thing they want. They want purpose for themselves, for their generation, and the generation that comes after them.”
He warned the maritime industry risks missing out unless it communicates its vital role in climate change and sustainability.
Mr Darby identified poor industry visibility as a barrier, “Many young people do not know this industry exists,” he said.
Drawing from his own conversations with younger candidates, he highlighted the need for greater flexibility and direct involvement, “We need to get them on board early to involve them in designing training programmes,” he said.
Dr Kurt presented a broader context. He argued the industry’s traditional approach to human factors and training is insufficient for the complexity of future ship operations, “It is important to understand which tasks are critical and what type and amount of human factors needs to be applied to those tasks,” he said.
He cautioned complex ship systems and emerging technologies, such as human-AI teaming, will demand far greater consideration of crew well-being and operational design.
Ms Georgeson called for better data collection on crew experiences to inform strategic decisions, “We, as an industry, do not do very well at collecting data from people, from the human element,” she said.
Ms Georgeson criticised the industry’s historic tendency to treat seafarers monolithically, arguing for a more differentiated understanding, “We are not very good at breaking up the different needs for different sectors, and then perhaps within that, different people,” she said.
Ms Rai offered a first-hand view from Generation Z itself. Asked what drives her and her peers, she said, “I would like to be part of a moving industry, an industry that moves towards the future, that has strong values and that will make a great impact.”
Ms Rai emphasised the need for openness from employers, “I would like to be seated at a table where they would invite fresh perspective and great ideas.”
Ms Rai noted her peers value career development over short-term gain, “We want growth and leadership opportunities,” she said.
Flexible working patterns, mental health support, and modern, inclusive work environments were also cited as priorities.
As the maritime industry navigates decarbonisation and digitalisation, these insights suggest employers must not only innovate technologically but also reframe their value proposition to future generations.
The International Chemical & Product Tanker Conference was supported by Gold sponsors ABS, BV, Coach Solutions, DNV and Lankhorst. Silver sponsors were Anemoi and bound4blue with support from organisations IPTA and Intertanko.
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