Maersk Tankers launched an as yet unnamed standalone digital business to develop and sell its software product SimBunker to vessel owners and managers in the tramp shipping industry
SimBunker was developed inhouse but will now be spun off into the new digital business. Over the last four years Maersk has increasingly used digitalisation in its business. The spin-off is a direct consequence of the results achieved over the past years.
Maersk said SimBunker is aimed at tramp vessel owners, as the software product optimises vessels’ bunker spend by determining optimal solutions for factors like speed, bunker purchase and route.
SimBunker will become the sole focus of a dedicated team and management to develop the software product.
The team will include employees from the existing Maersk Tankers Digital team and new employees. It will be led by Maersk Tankers chief asset officer Søren Meyer. As chief executive of the new business, Mr Meyer will report to Maersk Tankers chief executive Christian Ingerslev.
Mr Meyer said “As a standalone business, we will be able to accelerate this development. We will be working with players across the industry to optimise pool partners’ bunker spend, using large data sets and analytics.”
Maersk Tankers will retain a digital team inhouse to develop existing products. Chief digital officer Peter Schroder will continue in his role but will now report directly to Mr Ingerslev.
Chief investment officer Claus Gronborg will take over the responsibility of asset management from Mr Meyer.
All changes are effective 7 January 2020.