The role of shipmanagement within the cruise sector is evolving, with an ever-greater focus on analytics, sustainability and scalability
Following its acquisition by Anglo-Eastern Univan Group in December 2022, Anglo-Eastern Leisure Management, formerly CMI Leisure Management, has been expanding and strengthening its footprint in the cruise sector.
Anglo-Eastern is the world’s largest provider of independent shipmanagement services, with full technical management of more than 650 vessels, more than 2,150 shore-based staff, and 37,000 active seafarers.
On the acquisition and path forward, Anglo-Eastern Leisure Management president and chief executive Dietmar Wertanzl states, “We are happy we are now part of a bigger family and company. It has been a year of integration, looking at systems and taking advantage of our parent company’s IT and technology platforms, both onshore and offshore. We are very excited about these great enhancements and are embracing the potential synergies. All in, this fresh direction enables increased efficiency and the provision of better service to our clients.”
The cruise side of the business can also take advantage of Anglo-Eastern’s crewing offices in Manila and training facility in Mumbai, where Mr Wertanzl says they are hoping to add a hospitality curriculum on top of the technical management courses already on offer.
Anglo-Eastern Leisure Management is also set to move to a bigger office in Miami, which will have the Anglo-Eastern “look and feel, that will strengthen our branding and overall cohesion”.
Anglo-Eastern’s crew app, which is deployed on the cargo side of the business, is also going to be used within the cruise crew sector.
The acquisition by Anglo-Eastern enables Anglo-Eastern Leisure Management to expand its services within the cruise sector. Mr Wertanzl was keen to highlight the potential growth from its core business in the expedition market into other sizes of cruise ships supported by the scale of Group operations. “We now have scalability with new systems, processes and a solid IT platform to support expansion into any cruise ship business.”
Elsewhere, a key focus remains sustainability and how to take this to the next level. Singling out the food and beverage side, Mr Wertanzl highlights sourcing organic food and the indepth analysis of the overall supply chain. Reducing the so-called ’food miles’ required for transporting food over longer distances will allow it to reduce its carbon footprint. “We are looking at reducing everything – to reuse and recycle as much as possible. We feel especially passionate about sustainability and the impact our services have, particularly because of the pristine areas in which we operate our cruises”.
Concluding his remarks, Mr Wertanzl reiterated that 2024 is a year in which Anglo-Eastern Leisure Management will seek to further improve its environmental impact – looking at systems including its hotel inventory platform, data analytics and a commitment to go paperless among other initiatives. “The company is on the right track, and we are excited for what lies ahead”.
Exponential growth
V.Ships Leisure has grown ‘exponentially’ over the last few years and has won a clutch of contracts as well as driving forwards its data analytics.
V.Ships Leisure chief executive Per Bjornsen says, “2023 was a year of consolidation for us as the business grew exponentially over Covid. We strengthened our team with new hires and promotions. Our focus is to make sure we are resilient and developing new business.”
To this end, V.Ships Leisure’s most recent contract is with Japanese cruise operator Mitsui Ocean Cruises for Carnival’s previous ship 1. This was sold to Mitsui on charter back until September. The ship will then be renamed Mitsui Ocean Fuji and be under V.Ships Leisure’s technical management. “It’s a first for us [with Mitsui],” says Mr Bjornsen.
This latest contract has comes on the back of a slew of new business last year, including taking care of Genting Hong Kong’s cruise ships after its collapse.
The company has managed the full Dream Cruises fleet: Genting Dream, World Dream and Explorer Dream as well as the Crystal fleet: Crystal Serenity, Crystal Symphony and Crystal Endeavor.
Aside from this major event, V.Ships Leisure has been growing substantially with start-ups and newly independent cruise lines, including Azamara and Swan Hellenic.
Mr Bjornsen says, “We have had a focus on start-ups and publicly listed or private equity-owned companies.”
A major focus for the company is its digital platform. The company has had its digital platform ShipSure for 20 years but launched the 2.0 version prior to the pandemic.
Mr Bjornsen says, “We have provided a massive investment into ShipSure, and that continues. An important part of our business is creating more data-driven decision making on maintenance and operations.”
He says sustainability is a core focus and the company recently finished installing cold ironing facilities on Crystal Serenity.
Mr Bjornsen says, “We are upgrading systems on board our ships, providing energy-efficient solutions and presenting customers projects and its ROIs.” A driver behind this focus is the launch of ETS within Europe, which is pushing companies to be more efficient.
Summing up, he explains how the role of shipmanager has changed within the cruise industry. “We are much more of a partnership. It is not just seen as an outsource now but a strategic partnership and in a world that is more and more complicated. Small and medium-sized companies have access to global support through their partnerships with us.”
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