Developing inland connectivity is a major focus within European shortsea shipping. DP World Marine Services global chief operating officer Ganesh Raj explains why it is so important
The measure of success in shipping is no longer confined to the fastest route or the lowest cost. Today, Europe’s shippers are redefining efficiency through a broader lens: one that weighs carbon impact as carefully as transit time, and values flexibility across road, rail, river and sea as much as punctual delivery. Inland connectivity has become the new competitive edge, enabling supply chains to stay resilient, sustainable and responsive in a rapidly changing trade environment.
That shift is reshaping how cargo moves across the continent. Rather than choosing between coastal feedering and inland transport, cargo owners are increasingly building truly multimodal plans. Shortsea links are paired with reliable barge and rail corridors to keep deepsea schedules intact while widening options for reaching final ports and markets. The outcome is a more agile network, one that manages to delay risk while keeping carbon emissions front of mind.
Regulation is a powerful driver. Fit for 55, FuelEU Maritime and the expanding EU Emissions Trading System have turned emissions into a line item on every balance sheet. Policy ambition matters too, with the European Green Deal calling for a 25% increase in rail and inland waterway freight by 2030. But ambition must be matched by enablers. Regulators have a critical role to play in aligning infrastructure investment, incentives and standards to help shippers choose lower-carbon modes more easily. After all, sea and inland waterway transport are significantly more carbon-friendly than road. Unlocking their full potential requires policy frameworks that reward mode-shift and support the operators driving this change.
Operational realities are adding urgency. This summer, congestion pushed average barge waiting times to several days at Antwerp and Rotterdam, the biggest delays on record since the pandemic. Planners faced a stark choice: wait it out or reroute inland. Many chose the latter, and in doing so, decided to keep that optionality permanently in their logistics playbook.
The Rhine corridor shows what this looks like at scale. Duisburg, long a pivotal node in the region, has become Europe’s largest inland port. It now handles millions of containers each year, mostly by barge and rail. Its new Gateway Terminal has been designed for climate neutrality, a sign of how inland hubs are embedding sustainability into their DNA.
This expansion is mirrored across the continent. In the UK, daily rail departures now connect maritime terminals to inland hubs such as iPort Doncaster, widening the catchment for importers and exporters while smoothing quayside dwell times. DP World’s own Modal Shift Programme has improved the commercial viability of shorthaul rail out of Southampton, while our Carbon Inset Programme rewards importers with 50 kg of certified CO2- equivalent credits for every loaded import container, linked to lower-carbon biofuels on Unifeeder’s Northern European network. At the same time, P&O Ferrymasters, our European multimodal logistics arm, integrates shortsea, road, rail and warehousing into seamless end-to-end moves.
These programmes are designed to align incentives with outcomes: predictable transit times, cost efficiency and measurable emissions reductions. As a marine services business, we plan both sea and land legs, giving customers one integrated view of cost, reliability and verified carbon performance across modes.
Technology makes this progress tangible. With modern track-and-trace platforms, shippers can follow boxes from quay to depot in real time. That visibility not only helps planners spot and solve delays earlier but also enables procurement teams to meet compliance requirements and demonstrate progress against decarbonisation targets. Tenders themselves are evolving, with reliability, total cost and verified emissions increasingly assessed together.
The right answer is rarely one mode over another. It is the multimodal combination, the balance of sea, barge, rail and road, that delivers on service, cost, accountability and sustainability goals week by week. Limits will always exist, from water levels on rivers to rail’s shared passenger demand. Disruption is inevitable, but resilient supply chains distribute risk and keep visible alternatives ready.
That is what a well-run multimodal model does: it gives cargo owners the ability to flex between modes as conditions change. The upside is practical, more predictable flows, improved carbon performance and greater accountability. A flexible combination of ocean based and inland connectivity is not just a tactical response to today’s pressures. It is the foundation for smarter, greener and more agile supply chains across Europe, helping trade flow responsibly into the future.
Box out bio: Ganesh Raj (DP World)
Ganesh Raj is group chief operating officer, marine services at DP World. He has held several leadership roles in his 18 years with DP World, contributing to the company’s global maritime strategy. Passionate about driving business results through user-centric innovation, data-driven decision making and meticulous execution, he also continues to lead Unifeeder for Africa, Middle East and Asia as chief executive. Mr Raj has previously held positions as chief global network officer and chief executive and managing director in various regions including the Middle East, Africa, the Subcontinent, Australia and Europe. Prior to DP World, Mr Raj held senior roles at Maersk and P&O Ports. Fluent in English, Hindi and Tamil languages, he holds a Bachelor of Engineering (mechanical). He also holds a post graduate diploma in port management from the Netherlands and has undertaken the High-Performance Leadership Programme at IMD Lausanne.
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