Oceania Allura incorporates design evolution and new spaces evoking an upscale residential ambiance
The return of the signature French restaurant Jaques, an all-new creperie and a relocated library are among the reimagined spaces on Oceania Cruises’ second Allura-class vessel, Oceania Allura.
Launched in July, the 1,200-passenger, 67,000-gt vessel follows on from Oceania Vista, which was the line’s first newbuild ship in a decade when it debuted in 2023. Constructed at Fincantieri, which has a long-standing partnership with the line and is building upcoming vessels Oceania Sonata and Oceania Arietta, Oceania Allura similarly continues the collaboration with main architect Studio DADO.
Founding partner Yohandel Ruiz tells Passenger Ship Interior & Refurbishment Review, “The vision was simple: redefine luxury. The brief called for a continuation of a residential, sophisticated, warm feel; elegant and refined, yet thoroughly welcoming. The design language had to evolve to integrate Oceania Cruises’ culinary‑focused brand identity while elevating comfort, space and light.”
He describes the interior design as “a thoughtful evolution” from its sister ship and Studio DADO’s knowledge of the brand has ensured seamless continuity. While Oceania Allura closely mirrors the Oceania Vista layout, key design evolutions include new public spaces such as The Creperie, an all-new culinary concept for Oceania, which resulted in the library being relocated to make way for the new venue.
“The ship boasts the most spacious standard staterooms at sea (27 m2), peaceful retreats such as the glass‑walled library, chef‑led interactive venues, and warm, estate‑style finishes throughout,” Mr Ruiz continues. “All spaces, from the atrium to staterooms, are curated to deliver refined comfort, intuitive flow, and a seamless narrative of culinary, cultural and residential luxury.”
He says in addition to showcase spaces, such as the atrium, the interior design was equally focused on every area of the ship.
“We know what works on board and what doesn’t from a functional standpoint, but we like to challenge ourselves to manipulate perception,” he explains. “We consider every square millimetre and every touchpoint in the guest journey. This means choosing textures, patterns and materials that make the guest feel comfortable, inspired and uplifted. We make sure to consider negative space as well, including the areas around chairs, beds and in corridors, to offer everyone a sense of luxury and comfort.
“Our guests are sophisticated travellers. They always expect great design, but they tend to be unforgiving about an awkwardly conceived wardrobe or an inconvenient night stand.”
Mr Ruiz says the design has been created to evoke a luminous, residential estate‑home ambience that he describes as light, airy, and gracious.
“Public spaces are articulated with generous volumes, subtle natural light filtering, reflective surfaces, and layered lighting,” he says. “Oceania Allura features a grand staircase, crystal‑inset balustrades, and warm walnut, sea‑inspired colours, with an elegant flow from arrival to central gathering spaces.
“Studios and public venues interconnect in a logical yet leisurely pattern - central atrium leading to dining, lounges, spa and enrichment zones, encouraging intuitive movement while maintaining serene retreat moments.”
He says Studio DADO is particularly proud of spaces such as the atrium, which has a floor-to-ceiling crystal chandelier alongside a curving staircase.
“It feels more like a piece of sculpture than a light fixture,” he continues. “It works as a composition because it suggests the lines of a nautilus shell or the organic shape of a whirlpool. It alludes to water and the ocean through shape, form and materials.”
Culinary excellence is a cornerstone of the Oceania brand, and Mr Ruiz also cites the restaurants as outstanding spaces on the ship.
“The team challenged us to create memorable, authentic places that guests would never forget,” he says. “The Creperie is a brand-new culinary concept for Oceania Cruises, inspired by French cafes. An informal, light-hearted venue, it is already proving to be a popular addition to Oceania Cruises culinary offering. The beloved signature French restaurant, Jacques, named for legendary chef Jacques Pepin, the line’s first-ever culinary director, returns with a bistro‑elegant decor that reinforces ‘l’art de la table’.
“The dining venues rival any great restaurant you might find in London, New York or Tokyo. Oceania Cruises leads in the industry with cuisine, and it’s a joy working with its team who are fully committed to making the venues world class and unforgettable.”
Moving to materials, Mr Ruiz says rich woods, marble, plush fabrics and custom textiles in a colour palette inspired by coastal and estate‑home tones, such as creamy neutrals, warm metallic accents, deep blues, sienna and chocolate browns, create understated elegance and continuity throughout the ship.
“Our residential approach ensures comfort, elegance and refined finishes that align with the line’s brand DNA, he adds. “Hospitality design is a partnership and it often relies on positive tension, especially when the goal is to take something to the next level. As designers, we ensure that every touchpoint is thought through, intentional, and perfect.”
Commenting on Oceania Allura’s 613 staterooms and suites, all ocean-facing and the majority with step-out balconies, he says, “We wanted them to feel special, comfortable and residential, but elevated, like a better, more elegant version of home. The result is a classic, even timeless design that feels fresh and contemporary.”
Summing up the new ship, currently the eighth in the fleet, he says, “The design reinforces Oceania Cruises’ brand pillars: culinary excellence, destination‑focused refinement, and small‑ship luxury. Oceania Allura is the most innovative and luxurious Oceania Cruises’ ship to date; it represents a bold vision for an entirely new generation of luxury travel experiences.
“Our long-time partnership with Oceania Cruises means deep brand familiarity. We understand Oceania Cruises guests: affluent, experiential, culinary‑driven travellers. And our residential approach ensures comfort, elegance and refined finishes that align with the line’s brand DNA.”
Oceania Allura is currently sailing on a variety of Mediterranean itineraries and will then reposition for an autumn season on North America’s East Coast, followed by Caribbean cruises out of PortMiami for winter 2025/26.
Sign up for Riviera’s series of technical and operational webinars and conferences:
Events
© 2024 Riviera Maritime Media Ltd.