Hamburg Süd has boosted its digital applications for booking containers
The German carrier has expanded its e-commerce offerings on its website and is now offering INSTANT, a digital application it says makes booking containers much easier and faster.
“Customers will benefit from enhanced certainty in their planning, transparency and efficiency,” it said in a statement. “Within just a few seconds, INSTANT users will be able to view fixed prices and book their cargo directly – all of it online. Bookings can be made up to four weeks prior to the planned shipment. The earlier the booking is made, the lower the total price for the customer – and subsequent price changes or additional fees will no longer apply.”
At the same time, Hamburg Süd said it would guarantee there will be sufficient space for cargo booked via INSTANT on the selected connection, thereby enhancing the predictability of their transportation chain.
“With INSTANT, booking a container will be just as easy and fast as booking a flight online – you only need a few clicks,” said Hamburg Süd chief commercial officer Frank Smet. “With it, we are creating a smart digital complement to the personal customer service Hamburg Süd customers are used to.”
INSTANT is now available for Hamburg Süd services between South America East Coast and Europe or Asia as well as between Asia and Oceania, and it will gradually be extended to more trades.
There has been a move by container ship operators to boost customer digital offerings to make the supply chain easier: