Adoption of low-carbon fuels is stalling due to fragmented supply chains, a lack of availability and high prices, but carbon insetting and blockchain can change this
Blockchain and digital certification will help the shipping industry find solutions to reducing its greenhouse gas (GHG) emissions and encourage greater use of low-carbon fuels.
Shipping is looking for new mechanisms to effectively support decarbonisation efforts while maintaining operational efficiency, and these technologies will support carbon insetting, says 123Carbon managing director Jeroen van Heiningen.
123Carbon is helping shipowners and operators, including Mitsui OSK Lines and Norden, to introduce carbon insetting as part of their decarbonisation strategies.
Carbon insetting seeks to address issues the market currently faces with integrating low-carbon fuels, which are still in the nascent stages of development and implementation.
“This allows energy providers, operators, carriers and forwarders to share the cost of low carbon projects”
“It is crucial that innovative solutions are leveraged to address these issues, thereby securing the viability of alternative fuels, at scale,” says Mr van Heiningen.
Insetting is the process by which operators within the transport sector who want to decarbonise their fleet can share the cost of carbon reduction projects with supply chain partners willing to pay the green premium, regardless of their physical operations.
123Carbon’s role is to support fuel suppliers and fleet operators to develop carbon insetting programmes built on a secure, climate-neutral blockchain.
“This allows energy providers, operators, carriers and forwarders to share the cost of low-carbon projects with their direct customers or the broader market, using digital environmental attribute certificates,” explains Mr van Heiningen.
“Although insetting is not necessarily a new initiative, the maritime industry is beginning to take full advantage of its various benefits, including significant players in the industry who have engaged with carbon insetting projects.”

123Carbon partnered with Norden to issue high-quality environmental attribute certificates that enable it to decarbonise its direct customers or connect with customers that, due to operational constraints, are not able to bunker low-carbon fuels but still want to decarbonise their operations.
“Our work with Norden underlines the critical role insetting will play in the maritime sector, to help to drive meaningful emissions reductions,” Mr van Heiningen tells Riviera.
During 2024, 123Carbon supported the Japanese shipping line Tokyo-Mitsui OSK Lines (MOL) with a groundbreaking project which represented its first pilot programme for carbon insetting in the Asia-Pacific region. “This has already transformed how the business tracks and manages greenhouse gas emissions,” he adds.
Carbon insetting is likely to have even greater importance with the introduction of further environmental regulations, such as the European Union’s FuelEU Maritime, which is prepared to encourage cargo owners to adopt low-carbon solutions.
“However, they only provide limited support in recovering the costs of those solutions,” says Mr van Heiningen. “Insetting can ensure a cargo owner can remain [price] competitive by allocating this green premium to customers that are willing to pay. However, there is one restriction to environmental regulations which may narrow the insetting market,” he continues.
Where the adoption of a fuel has been used to comply with an environmental regulation, the ship operator is not allowed to allocate the green premium to a customer located outside its customer base.
“It is even more crucial that these digital technologies are leveraged to support the acceleration of low and zero carbon fuels”
“The development of carbon insetting will help to significantly accelerate the adoption of low-carbon fuels, at scale, by addressing the two key barriers that inhibit its development, namely cost and a fragmented supply chain,” says Mr van Heiningen.
“With IMO’s 2030 targets just around the corner, it is even more crucial these digital technologies are leveraged to support the acceleration of low and zero carbon fuels.”
Revised targets established by IMO have set a clear direction for the industry to reach the future ambitious goal of net zero by 2050.
“Ultimately, the path to achieving net-zero emissions by 2050 will require concerted efforts across the entire value chain,” he continues. “A blend of collaboration, technology and new approaches is critical to ensuring the shipping and transport sector can meet the ambitious targets that have been set.”
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