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22 Apr 2024
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Marketing Services
Connecting Audiences
Connecting Audiences
Digital Editions
Digital editions offer an advertiser a host of additional options through which to deliver their marketing message. Each paid advertiser’s marketing material is published in both the printed and digital version of the magazine. However, the content in the digital edition of the magazine can differ from the printed version and it can also include interactive content to further engage the audience.
There are various options listed below which can all be tailored and/or combined to suit your campaign. Speak with your sales representative about these and anything you or your creative agency may wish to run digitally to enhance your message, reach your audience and drive traffic to your website. For further details of all of the marketing solutions we can provide please click here.
Sponsorship
Sponsoring the digital edition of a magazine offers great exposure for your product or brand. Your logo will be prominently displayed on the email sent to all readers as the digital edition sponsor, your banner advertisement will be prominently displayed on the article page and all digital edition readers will see your full screen background image that sits under the digital edition itself.
Company logo: .eps or .png with transparent background. This will appear over the background image, therefore a reversed version may need to be supplied.
Banner advert: 1260px wide x 152px high (JPEG or GIF files for static or simple animated banner ads)
Background image: 950px wide x 660px high (supplied as JPEG).
Video
Embedding video into your advertising messages is an effective way of creating user engagement with your brand, providing readers with detailed product information and links to relevant pages on your website. The content can be linked to YouTube, social media or directly to your website.
Sponsored keywords
Sponsoring keywords within the digital edition is a great way to associate your brand with a specific industry term or service, i.e. ”autonomous vessel” or “boxship”. Any word may be sponsored exclusively, be it a product name, a company name or a ship name.
Contact our sales team today for more information here
View our dedicated Digital Edition’s channel here
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