Podcasts

Why utilise a podcast in your marketing promotion campaign? 

 

In many cases, podcasts are most suitable for businesses who want to raise awareness and visibility, gaining value from exposure to customers in the early stages of their journey. 

 

Raise visibility

 

A podcast can help you engage new audiences, particularly if you are looking to get an announcement heard about a new product or gain visibility to help people understand what your company is all about.

 

Establish yourself as an industry expert

 

The best podcasts are thought-provoking and provide a unique angle on topics. By one of your team leading a conversation and answering questions that help move the industry forward, your business could be looked upon as an expert in your choosen field.

 

Create valuable content you can use in multiple ways

 

Podcasts can help with creating a waterfall effect, with content that is first created during your podcast recording and then broken out into blog posts or articles on your website. These can be further repurposed into short social media posts or infographics, delivering impactful content to support your investment.

 

Professional moderation

 

Our Podcasts are often moderated by one of our senior editors. Our team help with curation, are well briefed on the subject matter, ask the right questions and edit the recording before making it live. Often these elements are overlooked during an internal Podcast process.

 

Examples

 

To listen to some interesting podcast examples please click here: Riviera - Podcasts (rivieramm.com), recent examples feature:

 

Hakan Agenvall,President & CEO, who chose to speak on the subject of Decarbonisation and how the marine industry needs to be prepared for "an unprecedented rate of change" in order to meet IMO emissions targets.

Riviera - Podcasts - PODCAST: Costly future fuels will increase focus on ship fuel efficiency. In conversation with Håkan Agnevall, President and CEO, Wärtsilä (rivieramm.com)

 

and 

 

Margaret Kaigh Doyle, Director of PortVision 50, who chose to speak on an environmental theme ‘the vital role of ports in decarbonisation and need for diversity in shipping’.

Riviera - Podcasts - PODCAST: The vital role of ports in decarbonisation and need for diversity in shipping. (rivieramm.com)